Papini “Good Hoodie” campaign
A nationwide scheme to acknowledge individuals and groups of volunteers who are “doing good” in and around their local community. Worthy nominees are sent a Papini “Good Hoodie”, embroidered with the Good Hoodie logo. An accompanying letter explains why they have been sent the hoodie, what the Good Hoodie Campaign is all about, and then invites them to nominate another individual or organisation that do similar good work. As more people are nominated and talk about the scheme so the idea, and the Papini brand, spreads.