First Aid For Families, early concepts

I always find it interesting to go back over early drawings, if only to see how the final design came about. I was keen for the client to choose a clinical, graphic approach such as the “brightly coloured cross”. But they much preferred the boldness and simplicity of the faces in the hand, and, as it turned out, they were right.First Aid For concepts 3

First Aid For concepts 1

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Skills: My Ideas